Recruitment Marketing
Corporate Culture Research and Recruiting Messaging
In this job seeker’s market, Proctor Loan Protector needed a unique way to package and communicate what makes it a great place to work — but their marketing and HR teams were overcapacity.
They reached out to me to put together a turnkey resource kit that would help their marketing and HR teams communicate with, attract, hire, and retain top talent. After interviewing current employees, I presented their team with:
Messaging for internal communication and recruiting based on market research and employee feedback
Trends from hours of employee interviews including what employees value and what they’d like to see more of
SWOT analysis of their corporate culture and workplace reputation
Workplace Net Promoter Score
Completive analysis
Online review response template and best practices
Social Graphics for Recruiting
With multiple open positions to fill, imageOne's HR team looked to social media to aid their recruiting efforts. I helped their team create eye-catching graphics for social media to grab the attention of candidates looking for top workplaces.
